The pandemic is pushing more people to digital—some even for the first time—as many look to activities they may not have considered before lockdown.

While the largest share of UK respondents (36%) said they used video calling for the first time since the pandemic to speak with friends and family, a good number of respondents said they tried online grocery shopping (15%), digital health services (13%) and even managed their household bills digitally (7%) for the first time, per June 2020 data from EY. As consumers continue to adopt digital tools, these behaviors may persist post-pandemic.

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